Premiere: Posh Hammer comb Instagram for ‘Everywhere Tonight’ video

The implications of celebrity life wading chest-deep into the digital social space seems like an existence constantly at the mercy of strangers. Everything bubbles just on the surface. From what you have for breakfast to going to the dentist to spending the morning tangled in your sheets, moments of intimacy are rung completely empty and lifeless. Celebrities are human beings trying to live their lives but always reminded that they’ll never have a normal life ever again. As their own star begins to glow, electro-pop’s finest, still-unearthed treasure Posh Hammer ⏤ of Asheville, N.C. vocal stylist Tasnim and producer/songwriter Navied ⏤ hyper focus their lens on harvesting the full breadth of such a limelight reality. Their new single “Everywhere Tonight,” paired with an Instagram-centric visual, premiering today, manages to heave an emotional lyric in the sweet dazzle of synths as rose petals falling through their flushed fingertips.

“It’s more complicated to think of you as mine / We’re getting good at this, thinking they’re right,” sings Tasnim, her emotions barreling away from her as a freight train on steel track. “I wanna dance with you, but we’re everywhere tonight,” she puffs, smoke rings in the dark swirling inside her head. It quickly spirals into manic misery, unhinged and frenetic, but there’s something addicting about social media that feeds an innately predatory ache to be learned and known, loved and celebrated. The world is her oyster, but it, too, soon sours and grows thick and grey and cold. There’s no escaping the inevitable bottoming out that is our fate, after all…

The music video captures both the vibrancy of city lights and the darkness chomping its teeth right in the shadows, lurking and stalking as a beast in the wilderness. But we’re all in the wilderness. Social media has just made it easier to be consumed, totally and in one bite. “Everywhere Tonight,” which follows 2018’s Dancing in Place EP, drags along the magical sparkle of Top 40 through a lo-fi indie filter, recorded on Navied’s laptop. “The inspiration for the song was to look at people who are famous in the age of social media, and imagine the pressures and anxieties it must create to have everything you post seen and analyzed by people all over. The goal with the song was to create frantic and overwhelming feeling,” he writes to B-Sides & Badlands over email. “I wanted to capture the feeling of posting something everyone will see or of going quickly through instagram stories and seeing all these people living their own lives.”

He paired the lyrical punches, 1-2-3 throat and stomach jabs, with the glisten of ’80s synths and percussion “that bounce across the speakers,” he describes. The horn lines, “sampled from a mellotron, and very abruptly cut and chopped,” bend and turn in tandem with Tasnim’s gloriously incisive acrobatics and “interlocking vocal parts” to emit a radiant emission as potent as an astroid plummeting through the earth’s atmosphere. It’s a cosmic exhibit you won’t find elsewhere, and Posh Hammer continue constructing quite a career, indeed.

“Everywhere Tonight” drops on all digital retailers tomorrow (May 29). A follow-up single is already in the works for June. Stay tuned for even more greatness.

Watch below:

Photo Credit: Sandlin Gaither

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