Taste Test: Tiffany Alvord depicts life’s severe fragility in new video, ‘Where Would You Be’
The indie-pop singer details the heaviness of life’s most swift loss in her new video.
Welcome to Taste Test, a song/video review series of SubmitHub-only gemstones
Every moment flickers as a candle in the wind. Only thing is we don’t actually know if and when you’re running out of wick. But we hold the flame close to our cheeks in the hopes to hold on for one more day in the soft warm glow. Indie-pop darling Tiffany Alvord undergoes an existential crisis with her new music video for “Where Would You Be,” a gripping piece of cinema that underscores the swift severity of life. “If I told you today that tomorrow would be the end / Would you keep things the same / Or would you do them differently,” she provokes the viewer through not only plainspoken lyrics but images of gutting loss and nail-biting close calls. Alvord commands both a raw and soothing presence onscreen, utilizing her gentle warble to unpack a heavy, profound and towering lyric.
“Where Would You Be” anchors Alvord’s new EP, expected later this year.
Watch below:
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